Design & Interpretation of Clinical Trials

In keeping with Semantics’ commitment to continuous professional development for our staff, all of our field researchers and project managers are enrolled on the comprehensive Design and Interpretation of Clinical Trials training course, provided by the Bloomberg School of Public Health at Johns Hopkins University. At the heart of evidence-based medicine is the randomised clinical trial, which is usually considered the highest level of evidence for determining whether a treatment is effective by ensuring objective and unbiased evaluation of the benefits and risks of treatments.

This six-week-long course provides the team at Semantics with a solid understanding of the basics of clinical trials, including terminology used; common designs such as parallel and crossover trials; the concepts of randomisation and blinding; the analysis and interpretation of trial data; and the ethical considerations required when conducting a trial.

We believe that as market researchers working in the medical and pharmaceutical sector it is crucial that we are knowledgeable about the most important tool used to assess the efficacy of a treatment. Completion of the course makes our team better able to discuss important clinical endpoints and trial designs of target product profiles being tested, so that we can gather the highest quality information from the stakeholders we speak to.

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