Semantics is the independent qualitative fieldwork agency of choice for international healthcare and pharmaceutical market research.

Semantics has an unparalleled capability to reach Payors and Key Influencers of Local, Regional and National level.

We conduct Telephone Depth Interviews, Focus Groups, Advisory Boards, Workshops, Ethnographic Research & Online Surveys.


A proven track record of thousands of qualitative interviews across the globe shows that Semantics – now in its 8th year – has established itself as the international agency of choice for qualitative research within the healthcare and pharmaceutical market research industry.


With a workforce encompassing Project Managers, an in-house team of multilingual Recruiters, Moderators and Analysts, Medical Translators and affiliations with state of the art viewing facilities and Field Partners across the globe, we are able to manage every aspect of the Qualitative Fieldwork process from inception to completion.


We conduct international research in over 50 markets worldwide. This is achieved via our in-house field team which covers most of Europe, USA & Canada and through established local affiliates in Africa, the Middle East and South East Asia.

Unparalleled Payor Research Expertise

We carefully profiled over 40,000 Pricing and Market Access stakeholders in 30 countries.

Exceptional Moderation and Analysis

We are proud to have created a team of multilingual Field Researchers who specialise in qualitative medical fieldwork.

Outstanding Fieldwork Management

We have taken project management to the next level by providing exceptional support that goes above and beyond mere project co-ordination.

Client Focus

We work in partnership with our clients. Our commitment does not stop until we have met your business objectives on time, on target and on budget.

What our clients say

  • "Many thanks for all your hard work and efforts on this over the past 6 months. I know it has been a very challenging and difficult project! It was a real pleasure working with you and the rest of the team again as well."

    Principal Consultant
  • "I just wanted to tell you that on this project Semantics Project Manager and all your team really over-performed. All our team and client received great insights thanks to her/your very hard work."

    Senior Consultant
  • "Thanks again for your commitment and attention to detail on these focus groups, they were fantastic again. The quality of respondents was fantastic and all logistics ran smoothly."

    Engagement Manager
  • "I have to just let you know that Dr XXX was absolutely amazing. He is THE single best KOL I have ever interviewed. Extremely knowledgeable, well spoken, he educated the Payers [of the advisory board] fully in accordance to our directions."  

    Associate Consultant